Thursday, August 7, 2014
Why You Should Use Target Marketing In Your Online Business
To succeed in online marketing, you have to get consistent traffic to you website
every day, week, month and year! We all know that without website traffic an online
business will not build their list, make the owner any money, or survive. Website
Traffic is the lifeblood of everyone's online business. However, here is where I am
going to throw you a deceptive curve ball! Myself, as an online marketer, I do not
wish for or want 100's of thousands or millions of people coming to my website! Would
you rather be an online marketer that gets huge massive traffic to their campaign
website... or a marketer that gets a lot less traffic yet the traffic he/she gets is
made up ONLY of targeted website traffic?
What is targeted website traffic or guaranteed visitors? A target market or audience
is identified as being specifically interested in your product or service. The absolute
best way to market online is to do it by focusing on a particular niche or target! One
does much better with Internet marketing if they do Target Marketing. A target market is
a group of customers towards which a business has decided to aim its marketing efforts
and ultimately its merchandise. A well-defined target market should be the first element
to your marketing strategy.
A Specialized Niche To Market to Is Your Key To Success! Concentrating all marketing efforts
on a small but specific and well defined segment of the population. Niches do not 'exist'
but are 'created' by identifying needs, wants, and requirements that are being addressed
poorly or not at all by other firms, and developing and delivering goods or services to
satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond
instead of being a small fish in a big pond. This can also be thought of as micro-marketing.
Without a clearly defined target market, you're taking shots in the dark and just hoping
that you’ll find subscribers to build your list who will join and buy your product or
service. The key to successful online marketing is to identify your target market's pain
or problem, and offer a solution. If you know exactly who they are, you can communicate
your service’s benefits and the results they can expect, in a language they understand.
Thinking about these issues can help you find your target market. The niche I target is
"those who can't get enough website traffic" and it's a huge niche. First, I explain to them
about why they ought to use it and how to use target marketing. Then, I focus on identifying
most marketer's problem, those who are suffering from a lack of website traffic. Next, I offer
each of them a PROVEN FREE viable get more targeted website traffic solution that I use myself
so I know it WORKS!
If you do not target market, you have no real idea if you’re aiming your online marketing
too high, too low, or in the wrong direction entirely. With 98% of online marketers not
making hardly any money and most businesses are failing rapidly, this fact should tell you
that the vast majority of marketers online do not know how to target market very well unlike
the small minority about 2% who use it properly easily building their list, making money
from commissions, residual income, product/service sales, and succeeding by achieving overall
financial independence.
To get more website traffic, do you know what your target market is? Do you know how to find
your target and market online to them using smartly tailored marketing material? It can't be left
unsaid also that target marketing will increase the overall amount of website traffic you receive,
you will list build more effectively, and make money for your marketing efforts! Target Marketing
is the KEY TO YOUR ONLINE MARKETING SUCCESS.
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